Published 8 June, by Lee Rondganger
Durban – Building partnerships with major sporting brands and engaging communities using emerging and existing technologies were the key to influencing the future on how people consume sports news.
This was the major theme that emerged during a roundtable discussion on Sports News and Media Innovation at the World Association of Newspapers and News Publishers (WAN-IFRA) conference held in Durban on Wednesday.
The roundtable panel included Nicolas Henchoz, the director of EPFL+ECAL Lab in Switzerland, Jermaine Craig, group executive for sport and motoring at Independent Media, Rolf Dyrnes Svendsen, chairman of the advisory board of the Global Allied Media Innovation, Cormac Bourke, editor of the Sunday Independent in Ireland and Professor Andrew Perkis of the Norwegian University of Science and Technology.
In a world where newspaper circulation was dropping and readers were increasingly going to social media for news, Henchoz said there were opportunities for traditional media to partner with sporting organisations such as the International Olympic Committee (IOC) to innovate and keep audiences whilst still generating revenue.
“This is really a huge challenge for international sporting organisations. Google and YouTube are just doing their job. Sporting organisations must work with the media together to influence the future… It is about us working together to innovate,” he said.
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