Despite an overall decline in newspaper circulation, Independent Media has grown its share of the South African daily and weekend newspaper market by 3% and 1% respectively.
This is according to the latest results of the Audited Bureau of Circulation (ABC) which measures newspapers and magazine circulation on a quarterly basis.In the past quarter (April to June), total daily newspapers declined by 4,8%, weekly newspapers declined by 2,6% and weekend newspapers declined by 3,1%.
The circulation of local (community) newspapers remained static.
Competitor titles such as Times Media Group’s Sunday Times dropped its circulation by 9% and The Times by a massive 20%.
“I am delighted with the performance of our publications and I commend our editorial and commercial teams for these results. Our ongoing growth in market share across circulation and adverting fits perfectly with our business strategy”, said executive chairman of Independent Media, Dr Iqbal Survé.
The company attributes its focused content strategy and its commitment to attracting and reaching out to South Africa’s diverse readership communities as the key reasons for the growth in circulation.
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