Premier Fishing and Brands Ltd (Premier or the Premier Group) has been in existence since 1952 and has four operating divisions, two subsidiary companies and several joint venture operations. Premier is a vertically integrated group specialising in the harvesting, processing and marketing of fish and fish-related products.

Premier and its subsidiaries hold medium- to longterm fishing rights in West Coast Rock lobster, South Coast Rock lobster, small pelagics (anchovy and sardine), hake deep-sea trawl, longline hake and squid. In addition, Premier owns an abalone farm and invests in organic agriculture through the Seagro range of products.

Premier owns factories, facilities, and fishing vessels, operating over two South African provinces and employing nearly 800 people. Most of their employees live in the impoverished fishing communities in which they operate, creating much-needed employment opportunities in those areas.